Trump Hotels Launches American IDEA, A New Midscale Brand

Company Also Announces First Upscale Scion Hotel

 

Trump Hotels announces the continued expansion of its hotel portfolio with the launch of its new midscale brand, American IDEA, a concept rooted in local history and neighborly service.

American IDEA hotels will be an alternative, for both guests and hotel developers, looking for an answer to the run-of-the-mill offerings currently in the midscale space. Its properties will be places to relax, to have fun and to experience gracious hospitality. Guests will enjoy local flavor and genuine service in an environment that pays respect to the unique culture of each destination.

Trump Hotels currently has three agreements signed for American IDEA properties in the Mississippi Delta area.

The Hotel Group also confirmed Cleveland, Miss. as the first location for its highly-anticipated, upscale SCION hotel brand, announced last year. The property, owned by Chawla Pointe, LLC. and named SCION at West End, will be a multi-faceted hospitality campus which will include approximately 100 rooms, suites and extended stay accommodations; a 6,000 square foot spa and fitness center; a 5,000 square foot event hall; two acres of outdoor festival space and multiple entertainment outlets including two full-service restaurants.

The SCION brand is a four-star, lifestyle brand that is forward-thinking and designed to connect and engage guests and others with compelling spaces and a strong sense of community. The brand will deliver locally relevant, meaningful and sought-after experiences to those looking for a sense of connection during their travels as well as when they return home.

"Trump Hotels is recognized for unparalleled service, meticulous attention to detail and iconic properties in world-class destinations," said Trump Hotels CEO Eric Danziger. "While we will continue in pursuit of this mission for our luxury Trump Hotels brand, we look forward to leveraging our expertise and experience across the various segments of the hotel business and bringing our trademark hospitality to many more guests, owners and markets across the nation."

He continued, "We are so fortunate to partner with Dinesh and Suresh Chawla, two dynamic and highly accomplished hoteliers who work with a variety of brands. Their family has managed each one of their hotels for over 30 years but they have chosen us to manage SCION at West End. We are honored, and we look forward to a very successful relationship."

"We are proud to work with the Trump Hotels team to bring the very first SCION hotel experience to life," said Dinesh Chawla, CEO, Chawla Pointe, LLC. "The team has been incredibly responsive and creative, and as our partners, they have been invaluable resources for us. We are thrilled to bring this exciting project to the Mississippi Delta area."

Three Key Insights into the Bleisure Traveler

By Monya Mandich
Wednesday, 15th March 2017

As someone in the travel industry, travel is both a matter of business and an area of personal interest: For more and more professionals, regardless of what industry they work in, the same holds true.

Travelers are increasingly blurring the lines between business and leisure when they take a trip. We wanted to understand more about this audience segment of “bleisure” travelers, as they’re known.

As our research highlighted, this is an attractive audience to marketers for a number of reasons.

Here are three key insights to help you understand — and connect with — bleisure travelers:

Fewer vacations mean more bleisure trips 

Our new research into American bleisure travelers shows that there’s high reach within this segment. The crossover of business and leisure is becoming more common — 43% of business trips among U.S. business travelers are bleisure.

Many of those trips are for four or more days too. For 60% of people, bleisure is enticing because they don’t take a lot of regular vacations, so many would be an incremental leisure traveler.

Bleisure travelers spend more

Bleisure travelers also tend to be bigger spenders when they’ve reached their destination. Sixty-six percent say they spend more money on leisure activities because of the cost savings involved with getting to their destination since they’re already there. 

Trip length influences bleisure stays 

What’s the sweet spot in terms of deciding whether to mix work and play? For 62% of people, the duration of the business trip is a critical factor in whether or not it becomes bleisure. Travelers with business trips that are three days or more are 30% more likely to extend their trip for personal reasons.

 

Get more insight into what influences bleisure travelers and learn how to engage this enticing (and growing) audience segment by downloading Profile of the American Bleisure Traveler Study. 

Monya Mandich is a global senior director at Expedia Media Solutions and oversees all integrated marketing and communications activities for the brand. In her role, she is responsible for raising awareness of digital media opportunities for partners across the Expedia, Inc. suite of leading global travel brands. With nearly two decades of experience, she evangelizes a thought leadership approach both externally and internally centered on data-driven insights, which has resulted in travel and marketing industry recognition and accolades. Monya previously managed strategic partnership development, executing strategies for top-tier partnerships, maximizing traffic and revenue for Expedia.com. She started her career in the travel space at VacationSpot.com, where she ran the B2B marketing and customer acquisition efforts for the vacation rental booking site. Monya currently sits on the advisory committee for the U.S. Travel Association’s Project: Time Off, which aims to shift thinking around the health, business and economic value of personal time off, and was recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing. She is a graduate of Western Washington University, and lives in the Seattle area with her family.

London hotel sells services to neighbouring short term rental apartments

By eHotelier editor|November 9th, 2016

The Bermondsey Square Hotel in South London is introducing a new concept called Bermondsey SquAIR that embraces the evolution of the hospitality industry by offering its’ services for Airbnb style rental apartments within a one mile radius of the hotel. The first active partnerships launch on November 12^th, allowing apartment owners in the area the opportunity to partner with the hotel to provide rental accommodation to a luxury boutique hotel standard.

There has been hot debate recently about the place in the market for the traditional hotelier alongside the fluid dynamic of new generation offerings such as Airbnb. This concept is the first of its kind and is set to change the relationship between hotels and the short-term rental providers. Bermondsey Square Hotel is offering a selection of hotel services for local rental apartments within one mile of the hotel including:

• Housekeeping services
• Key management
• Point of contact
• Maintenance

Benefits

Those with short term rental properties in the local area will have the opportunity to collaborate with Bermondsey Square Hotel on a myriad of hotel services, allowing the property to be maintained to a luxury boutique hotel standard.  Guests to the apartments arrive knowing that the property offered is backed by a reputable luxury hotel offering them flawless concierge, maintenance and housekeeping facilities.

Services offered

More than simply a management service, this offers support for apartment owners, a seamless stay for guests with professional service around the clock. Even before booking the benefits begin, as potential guests can see before their stay that the apartments have the credibility and backing of a respected hotel name.

Professional housekeeping services are available including linen hire, deep clean and room servicing, be it a departure or stay over, owners can be assured that any additional requests are organised seamlessly.

Allowing an easier pick up and drop off of keys, Bermondsey Square Hotel can be nominated as the collection point. The trained members of staff provide a professional and friendly meet and greet whilst also taking care of any security requirements owners may have. Offering a safe and secure environment, the hotel surroundings offer a comfortable surrounding for those guests who may be hesitant about booking an Airbnb style property or new rental apartment. Guests will also be able to leave their luggage at the hotel on check out of their apartment.

Any minor maintenance queries from blocked drains, tripped switches or other issues can be dealt with immediately by trained professionals. Alternatively, specialist contractors or local tradesmen can be recommended or organised to ensure everything is taken of.

This service offers guests the ultimate peace of mind with 24 hour support from trained duty managers who are located within the immediate vicinity of the hotel. As services are only offered with a one mile radius of the property, this allows a manager to be on site within 30 minutes. The fees for this local service are tailored to specific rental needs.

Technology is at the forefront of the changing face of hospitality and Bermondsey Square is embracing this with an app called ALICE. This app will allow guests in rental accommodation to communicate quickly and effectively with the team, letting us know of any requirements and tracking the response. This also allows a transparent and efficient way to show when services have been completed for owners to observe remotely.