Tuesday, 15th November 2016
Source : Jiemei Tan - JLL Singapore
Asia’s diverse cultures are embracing the coworking trend in
innovative ways tailored to their locations, and companies and developers are
reaping the benefits of this new rapidly evolving business model.
Coworking spaces are booming in the Asia-Pacific region. In
China’s top-tier cities alone, more than 100 operators have sought to
establish coworking spaces between the second half of 2015 and early this
year. The coworking phenomenon has also spread to Australia, Singapore,
Mumbai and other major cities throughout the region.
Coworking, a way to foster innovation and attract talent
In Australia, a survey of the best places to work shows that
the top 50 enjoyed an average revenue growth of 25 percent over the past 12
months and added $1.3 billion to the Australian economy. Many of the
companies named have innovation programs that foster ideas from their
employee base.
Australia New Zealand Bank has opened the atrium of its office
building in Melbourne to the public, inviting users to access a rich variety
of café and work settings, while symbolically viewing the inner mechanisms of
the bank. National Australian Bank (NAB) has made co-working space available
for its small-medium sized business clients to access on demand. The Village
by NAB is 500 square meters of pro-working space for businesses to connect with
clients work between meetings and learn from leaders.
According to Jiemei Tan, Research Analyst at JLL Singapore,
community-based coworking spaces are less hierarchical than corporate
offices, resulting in a more relaxing and friendly environment. Whether the
change is permanent or for short-term training and strategy sessions, getting
employees out of their regular cubicles can also trigger their innovative and
entrepreneurial streaks.
Coworking gives them the opportunity to break out of the
‘corporate box’and come “into closer contact with startups, entrepreneurs and
freelancers, and allows for an unhampered exchange of ideas with these
stalwarts of innovation,” she says.
Tailoring Asian coworking spaces to the needs of users
Coworking spaces take a variety of forms, from the concept
designed for freelancers and startups to workplaces tailored to single
business entities.
In China, large real estate companies are betting big on
coworking offices. Prime office developer Soho China has 12 SOHO 3Q shared office
spaces in Shanghai and Beijing. All of them are located in modern office
towers, offering conference rooms, private offices and shared spaces. Members
can book online in advance or using an app.
Elsewhere, the concept of coworking space in Singapore is
going niche to meet tenants’ specific needs. For instance, The Great Room,
located in Singapore’s Central Business District, comes with stylish interior
design and offers a hospitality-inspired space for people who are not only
looking for a working desk, but also connections and potential partnership
among others. Another niche coworking space Trehaus caters for working
parents who need a hand taking care of their children.
Workplace culture in Asian coworking spaces
Workplace culture is also vital for any coworking space. As
Tan says, a “culturally-informed lens is crucial for effective workplace
transformation in a culturally complex region such as Asia-Pacific.”
According to JLL’s A new era of coworking report, allowing
selected groups to work in a more flexible setting, which is different from
the rest of the organization, may breed division or resentment among staff.
Therefore, to avoid the cultural and motivational risks
associated with coworking spaces, companies should give due consideration to
employee experience, according to the report. They should also be clear about
their objectives and what creates the most value for their organizations.
As one of the top four CRE ideas for 2016, coworking offers
innovative workers, particularly millennials and Gen Z, an ideal workplace
environment, so organizations that embrace the change will be well positioned
to take advantage of a younger, dynamic workforce.
In Asia Pacific, local businesses are coming up with
innovative co-working spaces that tailor to the local work culture and
investment environment. With a million people expected to be using shared
workspaces by 2018, coworking is more than a fad. It’s an idea whose time has
come.
Jiemei Tan
Research
Analyst, Corporate Research, JLL Singapore
Asia’s diverse cultures are embracing the coworking trend in innovative ways tailored to their locations, and companies and developers are reaping the benefits of this new rapidly evolving business model.
Coworking spaces are booming in the Asia-Pacific region. In
China’s top-tier cities alone, more than 100 operators have sought to
establish coworking spaces between the second half of 2015 and early this
year. The coworking phenomenon has also spread to Australia, Singapore,
Mumbai and other major cities throughout the region.
Coworking, a way to foster innovation and attract talent
In Australia, a survey of the best places to work shows that
the top 50 enjoyed an average revenue growth of 25 percent over the past 12
months and added $1.3 billion to the Australian economy. Many of the
companies named have innovation programs that foster ideas from their
employee base.
Australia New Zealand Bank has opened the atrium of its office
building in Melbourne to the public, inviting users to access a rich variety
of café and work settings, while symbolically viewing the inner mechanisms of
the bank. National Australian Bank (NAB) has made co-working space available
for its small-medium sized business clients to access on demand. The Village
by NAB is 500 square meters of pro-working space for businesses to connect with
clients work between meetings and learn from leaders.
According to Jiemei Tan, Research Analyst at JLL Singapore,
community-based coworking spaces are less hierarchical than corporate
offices, resulting in a more relaxing and friendly environment. Whether the
change is permanent or for short-term training and strategy sessions, getting
employees out of their regular cubicles can also trigger their innovative and
entrepreneurial streaks.
Coworking gives them the opportunity to break out of the
‘corporate box’and come “into closer contact with startups, entrepreneurs and
freelancers, and allows for an unhampered exchange of ideas with these
stalwarts of innovation,” she says.
Tailoring Asian coworking spaces to the needs of users
Coworking spaces take a variety of forms, from the concept
designed for freelancers and startups to workplaces tailored to single
business entities.
In China, large real estate companies are betting big on
coworking offices. Prime office developer Soho China has 12 SOHO 3Q shared office
spaces in Shanghai and Beijing. All of them are located in modern office
towers, offering conference rooms, private offices and shared spaces. Members
can book online in advance or using an app.
Elsewhere, the concept of coworking space in Singapore is
going niche to meet tenants’ specific needs. For instance, The Great Room,
located in Singapore’s Central Business District, comes with stylish interior
design and offers a hospitality-inspired space for people who are not only
looking for a working desk, but also connections and potential partnership
among others. Another niche coworking space Trehaus caters for working
parents who need a hand taking care of their children.
Workplace culture in Asian coworking spaces
Workplace culture is also vital for any coworking space. As
Tan says, a “culturally-informed lens is crucial for effective workplace
transformation in a culturally complex region such as Asia-Pacific.”
According to JLL’s A new era of coworking report, allowing
selected groups to work in a more flexible setting, which is different from
the rest of the organization, may breed division or resentment among staff.
Therefore, to avoid the cultural and motivational risks
associated with coworking spaces, companies should give due consideration to
employee experience, according to the report. They should also be clear about
their objectives and what creates the most value for their organizations.
As one of the top four CRE ideas for 2016, coworking offers
innovative workers, particularly millennials and Gen Z, an ideal workplace
environment, so organizations that embrace the change will be well positioned
to take advantage of a younger, dynamic workforce.
In Asia Pacific, local businesses are coming up with
innovative co-working spaces that tailor to the local work culture and
investment environment. With a million people expected to be using shared
workspaces by 2018, coworking is more than a fad. It’s an idea whose time has
come.
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